QUESTION 5: HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

 I will start at the front of the magazine and work my way through it.

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The front cover is the first page that the audience sees, so it has to draw the viewers in, it is the page that has to be sold to the reader, and so it must have an attraction.

I believe I have fulfilled this by using an image that looks iconic, and which creates a ‘star persona’ about the protagonist – this image also represents how I have directed it towards my target audience. The masthead is unique and is superimposed below the main images head – implying that you do not need to see the whole title to recognize who has made this magazine.

The title below the main image tells the audience who the main feature is based on. I used rectangular backgrounds behind this and changed the order of them – placing the main image in between – this gives the page dimension and shape. It brings it into the viewer’s eye line following the design balance in which I researched at the beginning of this project.

Using big bands names on the front cover of the magazine act as selling points as well. The colour scheme is an important aspect to talk about as well. The background of the page is a blood red that has connotations of love/danger/passion. These are also connotations of the genre of Rock as well, the connection of these two were intended.

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The contents page links in with the big bands that are featured in the magazine, these act as selling points, an example being: Slipknot. Slipknots fan base are called: Maggots. These are diehard fans that follow the band in anything and everything they do. This alone means that the ‘Maggots’ will immediately be interested in reading my magazine as their favourite band is featured.

I have included an advert to win a trip to New York City to visit the band ‘Opposites’ who are recording their new album there. The reason I did this was because when I gathered the results of my research into magazines questionnaires I found that a lot of people liked competitions in magazines, means I was catering for their demands.

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On my double page spread the feature involves the growth of a band and the bad luck and changes that they have encountered on their way, this also ironically is not big news, as every band has struggled to make it, and have had their rough times on the rise to fame; I still decided to write about this topic as it is interesting. Viewers don’t like reading happy stories all the time, they like a gritty unlucky story that has its bumps in the road. I wanted to write about something that would interest readers. Once they have delved into the pages, to actually keep them there with an interesting feature page.

Through the production of my magazine I have used commodification (where the artist/music becomes a product and needs to be sold) and synergy.

As my magazine has a title that would be identified as a logo, I felt I would do further research into this so my magazine can appear to be more professional to the consumer or audience. In my research into logo’s I found that a good logo has to have these aspects:

–       Simple

–       Memorable

–       Timeless

–       Versatile

–       Appropriate

Simple:

If the design for the logo is simple it allows the consumer to recognize it, which ultimately covers the second point as it becomes memorable.

While in college in the mid-70’s an instructor introduced me to the K.I.S.S. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh. – Jeff Fisher

(Quote found from: http://justcreative.com/2009/07/27/what-makes-a-good-logo/)

Memorable:

This works very closely with being simple. If it is simple, it is recognizable; if it is recognizable; it is memorable.

An example of this would be the ‘McDonalds’ logo – which has always been of the golden, high arched ‘M’. Anywhere in the world you see this specific type of ‘M’ you will know what brand it is.

mcdonalds_logo-2006-present

Timeless:

For a logo to be effective it needs to be timeless, and to make it appeal the same now as it could in 20+ years.

The best example of a timeless logo would be the ‘Coca-Cola’ design in comparison to one of its main competitors: ‘Pepsi’ which is shown on this table below.

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(Research found from: http://justcreative.com/2009/07/27/what-makes-a-good-logo/)

Versatile:

For the logo to be versatile it should be designed in the vector format, meaning that it can be resized and rescaled to any size and be able to work horizontally and vertically.

Appropriate:

It should appeal to its target audience, if the logo is designed for a toy company, the font should be bright and bold, in comparison if you were creating a logo for a car logo, it would need to slick and sharp. You have to make it work in the circumstance in which you are working.

Awesome+Pictures+of+Audi+logo (1)

I believe that my product actually fits 4/5 of these aspects, the problem with it is the versatility as it is on a landscape placement and wouldn’t be able to moved and around and changed positioning effectively. I think it looks is simple yet eye catching, and also memorable.

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